Sabtu, 29 Januari 2011

[V176.Ebook] Free Ebook How to Get Started in Active Trading and Investing, by David S. Nassar, David Nassar

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How to Get Started in Active Trading and Investing, by David S. Nassar, David Nassar

"Online investing is 'back in vogue . . . '"
-The Wall Street Journal

Wall Street Journal bestselling author David Nassar changed the course of independent investing-and sold more than 100,000 books-with his landmark How to Get Started in Electronic Day Trading. Times and markets have changed, however, and a sense of caution has replaced that period's go-for-the-gusto ethos.

At the same time, millions of traders and investors can't help but see-and hunger for-the fast-turnaround trading profits that are still there for the taking. How to Get Started in Active Trading and Investing is once again the right book at the right time, distancing itself from the day-trading mania with profitable strategies and techniques for this all-new market. Essential reading for today's new breed of commonsense trader/investor, it explains how to:

  • Understand-and profit from-the moves of market makers
  • Discover and implement a personalized trading style
  • Improve market-timing skills and instincts

  • Sales Rank: #837172 in Books
  • Published on: 2004-05-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.80" h x .79" w x 5.90" l, .89 pounds
  • Binding: Paperback
  • 256 pages
Features
  • ISBN13: 9780071440967
  • Condition: New
  • Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

From the Back Cover
[BACK COVER]

[CATEGORY] Investing

[HEAD] Everything You Need to Know to Grab Fast Turnaround Trading Profits--In "Any Market

The "Wall Street Journal has sounded the call--"Online investing is back in vogue"--and millions of independent investors and traders are busy rebuilding their trading fortunes and driving markets to pre-Crash levels. In "How to Get Started in Active Trading and Investing, trading pioneer and "Wall Street Journal bestselling author David S. Nassar gives you the tools, techniques, and knowledge you need to take home the profits that are always available, in every type of market--and once again seize control of your financial future.

"Great traders are hard to find and those that can transfer their knowledge to others are even harder--David (Nassar) is that person. If you only read one book this year, read this comprehensive guide to the markets. It is a rare opportunity to get into the mind of a highly successful trader."

--Mark Fisher

President, MBF Clearing Corp.

NYMEX trader and author, "The Logical Trader

From the Foreword

Praise for previous trading books by David Nassar:

"David Nassar has done an excellent job assembling the key characteristics and attributes traders need that are often ignored."

--William Lupien

Chairman, OptiMark Technologies, Inc.

"Nassar has in mind sophisticated real-time data and computer programs that let ordinary investors see the same stock information pro traders see at the very same moment ... a great introduction."

--"Kiplinger's Personal Finance

David S. Nassar is founder and president of MarketWise Investments, a pioneering firm in the training of active traders. He is a "BusinessWeek,"Wall Street Journal, and "New York Times bestselling author.

About the Author
David S. Nassar is president of MarketWise Investments, a pioneering firm in the training of short-term and swing traders. He is a Wall Street Journal, BusinessWeek, and New York Times bestselling author and coauthor of the bestselling How to Get Started in Electronic Day Trading, Rules of the Trade, and other investing titles.

Most helpful customer reviews

10 of 11 people found the following review helpful.
A Great Introduction to Trading and Technical Analysis
By James Lor
This book is a great introduction to trading and technical analysis. The author explains the technical analysis patterns, and more importantly, the financial psychology behind those patterns. He explains how supply and demand, and the human behavior of greed and fear create those patterns.
The only shortcoming is that there isn't much material on the other important aspects of trading like money management, position sizing, risk management, system testing / validation. For that, you would still need a book like Van K. Tharp's "Trade your Way to Financial Freedom" or Marcel Link's "High Probability Trading". I would have rated this 4 and 1/2 stars if there was such a rating. Worth more than 4 stars, but not quite 5 stars.
Overall, this book is a great primer, and would still be a very good value at twice the price.

8 of 9 people found the following review helpful.
A great trading primer!
By E. E. Mortenson
Great combination of broad overview, and specific analytical techniques. I powered through this book in a few days...partly to quench my newfound thirst for daytrading education, and partly because it is so well written and easy to read.
It wasn't dumbed down and it wasn't too technical. Good for beginner to intermediate trader. This is NOT a complete trading guide by any means, but it is a wonderful overview. If you want a lot of theory, this is not the book. The author recommends books on certain topics if you want to expand your knowledge (apparently there is an entire book devoted to candlestick charts).

2 of 2 people found the following review helpful.
Great beginners book
By J. Petersen
Over the past few years, i have been on a quest to learn as much as I possibly can about the stock market (all facets). Self educating can be difficult, especially if you do not know where to start. This is the first book about the stock market I ever read. I was able to take away from this book a plethora of information and put it to good use. As a newbie in the vast complicated world of trading and investing, I find this book easy to comprehend and feel that it is a valuable tool for beginners.

-J

See all 5 customer reviews...

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[U238.Ebook] Free PDF Prosper!: How to Prepare for the Future and Create a World Worth Inheriting, by Chris Martenson, Adam Taggart, Robert Kiyosaki - foreword

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Prosper!: How to Prepare for the Future and Create a World Worth Inheriting, by Chris Martenson, Adam Taggart, Robert Kiyosaki - foreword

The Next 20 Years Will Be Completely Different From the Past

Current global trends are bleak: weak economic growth, too much debt, declining incomes for the lower 99 percent, a dangerous addiction to fossil fuels, and ecological destruction - just to name a few. Many of us understandably feel resigned to an eroding standard of living in the years to come. At best.

But what if we told you that there are specific attainable steps you can take today that can limit your vulnerability to these trends and help you:

  • Be richer
  • Be healthier
  • Be happier
  • Live with greater purpose
  • Be more valued by others
  • Be safer from harm

That's exactly what Prosperity! offers: a blueprint for taking control of and improving your destiny. It outlines practical, actionable investments of your time and resources that will ensure you enjoy greater prosperity in your life, whatever the future may bring.

In Prosperity!, Martenson and Taggart will explain:

  • The trends most likely to shape your life over the next 20 years
  • Why developing resilience offers your best chance for thriving, even though society may suffer from the changes these trends may bring
  • How to build true wealth
  • What specific actions to take now to secure a prosperous future, no matter what the future holds
  • How everybody can benefit from this guidance, regardless of age, income, or ability
  • How we can best serve the next generation with the actions we take today

Prosperity! is the highly anticipated follow-up to Martenson's acclaimed book The Crash Course.

  • Sales Rank: #17085 in Audible
  • Published on: 2015-12-02
  • Format: Unabridged
  • Original language: English
  • Running time: 459 minutes

Most helpful customer reviews

15 of 15 people found the following review helpful.
Spot on!
By Amazon Customer
This is a fantastic book. I also recommend watching or reading the "Crash Course" series before reading this book. Actually, I recommend watching it regardless. While there are many intelligent voices out there in the alternative economics space, Chris Martenson and Adam Taggart are unique. They do not rage against the system, wishing that they were the ones pulling the strings and raking in billions. Many of the industry insiders seem to be driven by the same forces of avarice that motivate the current holders of power. Chris and Adam, however, advocate an alternative lifestyle that focuses on resilience in all its forms, so that regardless of what the future might hold, you will be capable of not only surviving, but thriving. It is a philosophy that I find perfectly rational and ethically sound. Kudos to these guys who put their lives where their mouths are.

This book focuses on the 8 forms of capital that they have already discussed in a podcast with the permaculture specialists. I listened to the podcast several times already, so I am already familiar with many of the ideas in this book. The concept of capital in other forms besides financial is key to changing your ideas of what holds true value in life. I highly recommend this book, as well as visiting their website peakprosperity.com to listen to their podcasts and read their articles.

36 of 41 people found the following review helpful.
Not the insight of Crash Course by any means.
By Dan Cloutier
Sort of a self help psychology book but too little in the way of really concrete to dos with measurable predicted outcomes. Sorta suggests if you go into the crisis with the right attitude you might be alright. I am a huge fan of the Crash Course and the work of Peak Prosperity. While as an introduction to this subject matter some may find the book a valuable read but for those well versed in the area, I found it to be lacking in tangible, game changing solutions to the challenges we face.

11 of 11 people found the following review helpful.
8 forms of capital
By Amazon Customer
I guess time will tell, but I have a feeling this will be a life transforming book for me along the lines of “Your Money or Your Life” by Joe Dominguez and Vicki Robin which played a major role in helping me get a handle on money and make a living as an artist.

Chris and Adam are particularly good at presenting information to help shift narratives to ones that are more useful. Right now my major take away from “Prosper!” is presenting and clarifying the idea of prosperity being a function of 8 forms of capital. Our standard narrative would suggest that prosperity can be found with just lots of money and perhaps material goods. I think that most of us know that while money and material goods are an element of prosperity there is more to it if you really want a fulfilling life.

Their 8 forms of capital are:
Financial capital
Living capital
Material capital
Knowledge capital
Emotional capital
Social capital
Cultural capital
Time capital

“Your Money or Your Life” really brings forth the interrelations between financial capital, time capital, and material capital, honestly in a better way than “Prosper!” does. However, it really only hinted at the other forms of capital which Chris and Adam’s book make explicit. Thus I’m seeing “Prosper!” as a sort of companion book to “Your Money or Your Life” in helping to guide one to achieving a fulfilling life. They explain each of the forms and offer suggestions for actionable steps to deepen ones resources in each of them. I find that in many ways I have already been pursuing these various types of capital, but having this clear framework or narrative is really helping me to think about and more directly pursue them.

I feel I should note that Chris and Adam are approaching this within a narrative of responding to the problems within our economy, energy resources, and environmental issues/resources. These are all things I feel are very worthy of our attention though for understandable reasons, make many very uncomfortable.

Ultimately what this book, “Prosper!” is about is trying to help us live fulfilling lives now with as much resiliency as possible to maintain a high quality of life regardless of what comes our way in the future. I’d suggest giving it a read. Hopefully it will resonate with you as well, and thus assist in making your world a better place to be.

See all 66 customer reviews...

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Jumat, 28 Januari 2011

[Z155.Ebook] Get Free Ebook Sexuality and Socialism: History, Politics, and Theory of LGBT Liberation

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Sexuality and Socialism: History, Politics, and Theory of LGBT Liberation

  • Published on: 1861
  • Binding: Paperback

Most helpful customer reviews

0 of 0 people found the following review helpful.
Historical Future Revelations
By Education Guru
The times we are living in calls for a community dialogue about how to co-exist and detangle the myths about the human experience, through the lens of the humanistic value.

12 of 21 people found the following review helpful.
A Socialist View of Sexuality and Liberation?
By David Thorstad
The cover photo on Sherry Wolf's book shows a protest rally with a woman holding a highlighted rainbow flag. Radical gay and lesbian activists, one assumes. Look closely, though, and you'll see that the woman is sporting a Hillary for president button. The contrast seems odd for a book on socialism. But maybe not. The idea that the Democratic Party can be pressured into doing the right thing for oppressed groups has grown stronger as the influence of the left has diminished. This mix of radicalism and reformism pervades the book.
Wolf writes in a readable style, and her book offers a useful overview of the American gay movement's history of the past few decades, as well as some insights into its politics. But despite the book's strengths, it is riddled with errors and gives short shrift to the third element of her subtitle: theory.
A fundamental problem is her use of the LGBT acronym. As she notes, "desiring to be all-inclusive and readable" is a difficult task. To her credit, she rejects the "queer" label because of its negative historical baggage, but her decision to lump together "lesbian, gay, bisexual, and transgender people" has its own problems. For one thing, there is no such thing as "LGBT people," and it muddles differences of identity and oppression. I doubt there even is a "theory of LGBT liberation"--beyond, perhaps, asserting that all oppressed groups will be better off under socialism.
She begins with an examination of "the roots of LGBT oppression." But here already she stumbles, and not only because of her alphabet soup of categories. "The oppression of lesbian, gay, bisexual, and transgender (LGBT) people has not always existed," she writes, "and neither have LGBT people as a distinct sector of the population." Indeed! But "LGBT" people (or "GLBT" or "LGBTQQIAA" or other bizarre acronyms) do not constitute a "distinct sector" today either, and she is wrong to trace the "oppression of all sexual minorities" solely to "modern capitalism." The roots of sexual oppression in the West go back much earlier in class society. Homosexual oppression arose with the Holiness Code of Leviticus and is part of the Judeo-Christian tradition, compounded by the Anglo-Saxon legal heritage. Wolf ignores this history of the taboo on (male) homosexuality, or its relevance for today. (She doesn't bother with cross-cultural or anthropological studies that might complicate her view.) She does recognize that it is "tied to" the nuclear family (a relatively recent institution) under capitalism, and says that "socialists fight for a world in which sexuality is a purely personal matter, without legal or material restrictions of any sort."
But that last point is weakened by her failure to discuss the role that repression of youth sexuality (e.g., age-of-consent laws) plays in the repression of homosexual behavior. Wolf recycles bourgeois prejudice when it comes to intergenerational love, as her comments on nineteenth-century German labor leader Johann Baptiste von Schweitzer show. She refers to him as a "convicted pederast, as Engels called him--that is, a man who seduces boys." But by inserting "seduction" into her novel definition of pederasty (a sexual relationship between a man and an adolescent youth), she repeats the foolish notion that a boy under the magical age of consent (whatever it happens to be) is by definition incapable of consenting to sex with a man: "Whatever the wrongs of age-of-consent legislation that carry over into the modern era [she mentions no `wrongs'], it should stand as a basic socialist principle that sex between two people must be consensual. It is incompatible for genuine consent devoid of the inequality of power to be given by a child to a man of thirty."
But what is Wolf's definition of a "child"? What does sexual freedom mean for youth? Did consensual sex with a teenager in nineteenth-century Germany merit punishment? Wolf fails to mention the more enlightened view of Schweitzer's colleague, labor leader Ferdinand Lassalle, who said: "What Schweitzer did isn't pretty, but I hardly look upon it as a crime.... In the long run, sexual activity is a matter of taste and ought to be left up to each person, so long as he doesn't encroach upon someone else's interests." Wolf later notes that the Soviet criminal code of 1922 omitted mention of sodomy, incest, and age-of-consent laws: "`Sexual maturity' was to be determined on a case-by-case basis according to medical opinion." So, does she favor abolishing age of consent in the law? Her failure to address such questions leaves in place the sexual status quo for young people. Her final chapter would have been more accurately titled "Sexual Liberation for Some!" (not "All").
She regards the hot-button issues of the day--letting same-sexers serve openly in the military and gay marriage--as goals socialists should fight for. While she concedes that "hostility to the military is certainly understandable," she thinks it is more important to critique the federal government's "hiring practices," even if the result is to strengthen the imperial military. She seems worried that "if LGBT people are eventually deemed qualified to kill or be killed for the empire, then other legal and social restrictions would only be amplified." Her concerns already seem out of date. Top officials are pushing for repeal of "don't ask, don't tell" because the policy hampers the war machine at a time when it needs all the bodies it can get. And, thanks to Obama (whose election Wolf considers a "victory"--for whom she doesn't say), the Pentagon has the biggest war budget in history to pay for its aggression. Again, this seems like reformism posing as radicalism.
She describes at length the discrimination faced by same-sex couples (though not by transsexuals, whose interests hardly coincide with those of gays who want to get married since transsexuals already can), but has nothing to say about discrimination against singles, or about the many downsides of marriage (e.g., legal responsibility for a spouse's credit card debts, or the messiness and expense of divorce and its often traumatic effects on any children involved). In an assertion that would have Frederick Engels turning over in his grave, she argues that marriage "is part of the class struggle." Getting the state out of the marriage business and making marriage a purely private and/or religious affair would be a step toward genuine equality, but Wolf does not examine such an approach. She mentions civil unions only to denigrate them. She thinks her support for marriage is more radical than the critique of "queer theorists": "in their opposition to civil rights struggles to `normalize' and `assimilate' LGBT people into wider society by fighting for reforms such as same-sex marriage or equal employment rights, queer theorists' fundamental conservatism is exposed." Isn't this the pot calling the kettle black?
Her discussion of postmodernism (pp. 168ff.; not listed in the Index) is good, as is her critique of identity politics, as far as it goes. She is right to criticize the "sexual binary" in gay gene studies, and examines well the fluidity of same-sex practices and identity. She makes the cogent point that "Identity politics activists and scholars' adherence to identity-based power blocs is tantamount to a rejection of the notion that class is a fundamental divide in society, thus they sever the link between exploitation and oppression." And: "The legacy of identity politics organizing in the United States often lends itself to an unproductive `oppression Olympics' [a neat term] in which different groups compete, in a sense, for which one is lowest on the totem pole. It seems a politically useless endeavor, as it only mirrors the ideological framework of the dominant class in whose interest these divisions persist." But her own use of "LGBT people" is itself an example of politically correct identity politics, as is her taking of identity rather than sexual behavior as her starting point, and the reform agenda she supports has less to do with Marxism than with gay assimilation into the capitalist status quo.
Even her discussion of gay bashing focuses on identity, not on the fear of homosexuality that leads to it. Homoerotic attraction is universal, and the mostly young males who bash are acting out of fear of their own homoerotic impulses. But, with a "workerist" twist, Wolf sees this in terms of identity: "a minority of heterosexuals carry out acts of bigotry against LGBT people because, in addition to the competition under capitalism that exists between bosses for profits, there is competition among workers as well, for jobs, housing, education, etc." Fear of homosexuality is reduced to fear of joblessness: "atomized and isolated, workers at times express their rage by turning against one another rather than the system and the class that exploits and oppresses them." It's unclear how this analysis would explain, say, the murder of Matthew Shepard.
The factual errors and instances of sloppy citation are too numerous to list, but here are a few:
Marx and Engels were not "socialism's founders" (p. 9). The most detailed and free vision of sexuality under socialism was offered by the earlier utopian socialist Charles Fourier, whose Harmony provided for all varieties of sexual behavior, and whose writings on sexual freedom are far in advance of those of most Marxists. But Wolf does not mention Fourier.
Pederasts are defined as "homosexual pedophiles" (p. 77). Pederasts are men attracted to pubescent and postpubescent males; pedophiles are attracted to prepubescents. Here, Wolf is regurgitating bourgeois disiniformation.
U.S. leftist groups "defended Cuba's earlier record of abuse against sexual minorities or simply ignored it" (p. 106). This distortion seems designed to show Wolf's International Socialist Organization (ISO) in a favorable light compared to other leftist groups. While it is true that Maoists and the Communist Party are guilty as charged, the blanket statement is false. I myself gave a forum in New York for the Socialist Workers Party in the early 1970s (reported in the Village Voice) condemning the Cuban persecution of Heberto Padilla and the 1971 Cuban Cultural Congress's condemnation of homosexuality as a "social pathology," as well as the internment of homosexuals in the 1960s.
The internal debates in the SWP on gay liberation lasted nine years (1970-79), not three (p. 108).
Homosexuality per se was never outlawed in the United States (p. 117); only certain acts were illegal.
GAA's name was Gay Activists (not Activist) Alliance (pp. 129, 142, 325).
Neither edition of Donn Teal's The Gay Militants (she omits The from the title) says that the SWP was perceived by the Gay Liberation Front to be "notorious Puritans" (the quote, from Bob Martin of the youth committee of NACHO, not GLF, says nothing about the SWP: "Revolutionaries are notorious Puritans and so many radicals are uptight about their own sexual orientation"), nor were Maoists the "dominant leftist influence" in the GLF (p. 132).
The Red Butterfly cell was not formed by "Maoist gays" (p. 136).
She discusses how radical lesbians challenged NOW's early hostility to lesbianism (p. 136), but fails to mention the notorious antigay, antimale resolution adopted at NOW's October 1980 convention at the behest of its Lesbian Rights Committee, and never rescinded, condemning pederasty, public sex, sadomasochism, prostitution, and pornography.
GRID stood for Gay-Related Immune Deficiency, not "Gay-Related Infectious Disease" (pp. 164, 326).
Mattachine was not the first U.S. gay organization (p. 244).
The IWW was the Industrial (not International) Workers of the World (p. 244).
There are also numerous errors in the identification of sources in the notes. In some cases, the author given is wrong (I was the editor of Gay Liberation and Socialism, for example, not Forgione and Hill [pp. 292, 295]), and 300 (not 20) copies were published, as is clearly stated in the copy she says was lent to her by David Whitehouse (who bought his copy from me).
Wolf often cites as her source books by supporters of the ISO (which published her book and to which she belongs) when the information originally appeared elsewhere (e.g., in John Lauritsen's and my The Early Homosexual Rights Movement (1864-1935)). This happens enough to suggest that it is intentional.
The book's architecture is sloppy. Frequently, the first time a work is cited, only a short title and the author's last name are given, so complete publication information is not provided anywhere.
The "Selected Readings" is not alphabetized; works are listed haphazardly.
At 5 X 7 inches, Wolf's book is compact and easy to hold. But despite her good intentions, and her excellent, if sometimes cursory, treatment of subjects like postmodernism and poststructuralism, Foucault, identity politics, and "queer," her book is not always a reliable guide to history, and fails to make a convincing case for socialism as the way forward for sexual minorities.

0 of 1 people found the following review helpful.
Funny, engaging and politically sharp
By Karen H
Funny, engaging and politically sharp, Sexuality and Socialism is a book I'd recommend to scholars and activists alike. I've studied and taught queer theory and history over the years and found this book to be a gem, not only for my students, but myself. Wolf's prose are straight-forward and witty, her take-no-prisoners style of writing when it comes to politically assessing both liberals and the Left is refreshing and unique in this field.

I love that Wolf reexamines the history of the Left and sexuality with a critical eye, but also sets the record straight on a number of anti-Left myths that are ubiquitous. Also, her chapters critiquing queer theory and biological determinism are insightful and break new ground in a full-length book, bringing certain arguments out of obscure journals and writing about theory in ways that are accessible to all.

I heard Wolf speak in 2010 and thought she was witty and sharp, she spoke with scant notes for 40 minutes and was one of the best lecturers I've ever heard. I bought her book that evening and finished it in a couple of days. But it's the kind of book I've referenced in arguments and writing ever since. You will love this book, even if you're just curious about sexual liberation and the history of how our society got so screwed up on this issue.

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Kamis, 27 Januari 2011

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All You Can Pay: How Companies Use Our Data to Empty Our Wallets, by Anna Bernasek, D.T. Mongan

You don’t care who can access your data because you have nothing to hide. But what if corporations were using that data to control your decisions?

As millions of consumers carry on unaware, powerful corporations race to collect more and more data about our behaviors, needs, and desires. This massive trove of data represents one of the most valuable assets on the planet.

In All You Can Pay, Anna Bernasek and D. T. Mongan show how companies use what they know about you to determine how much you are willing to pay for everything you buy. From college tuition to plane tickets to groceries to medicine, companies already set varying prices based on intimate knowledge of individual wants and purchasing power. As the consumer age fades into history, rapidly changing prices and complex offers tailored to each individual are spreading like a fog over the free market. Data giants know everything about us before we enter stores or open our browsers. We may think that the Internet lets us find the best deals, but the extensive information companies have about us means that the price we see tends toward the maximum they know we can pay. In a momentous shift, the economics of information will turn our economy on its head. Fair bargaining is over.

  • Sales Rank: #418538 in Books
  • Published on: 2015-05-26
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.20" h x 1.00" w x 5.50" l, .65 pounds
  • Binding: Hardcover
  • 256 pages

Review
"A well-written, vivid, and harrowing look at the microcosm of surveillance. A must read for all concerned citizens." —Robert Scheer, author of They Know Everything About You and The Great American Stickup

"There have been plenty of warnings about corporations profiting from data and compromising privacy, but this straightforward analysis never succumbs to alarmism while letting the facts speak for themselves. [The authors] build a case that will hit home with the personal finances of any reader who has ever done anything online. [They] understand how to write about specialized topics for a general readership, and they deliver their most frightening news in the most understated, straightforward manner... Hope lies in what the authors call 'Data Environmentalism,' raising the consciousness about this threat the way Silent Spring sparked the environmental movement. Well informed and useful." —Kirkus Reviews

“Anna Bernasek and D.T. Mongan have produced a model of lucidity—and urgency—on a topic that needs to be 'top-of-mind' for all of us. Everybody—in the true meaning of that word—ought to read this book. Now. ” —Tom Peters, international bestselling author of In Search of Excellence

"All You Can Pay is a truly devastating critique of today's information-based, predatory capitalism that everyone must read. Indeed, it's arguably the Das Kapital of the 21st Century." —Laurence Kotlikoff, economist and bestselling author of The Coming Generational Storm

About the Author
Anna Bernasek writes the Datapoints column for the New York Times and is a writer for Newsweek. She has covered economics and business as a journalist and author for more than twenty years, in outlets such as Fortune, Time, the Sydney Morning Herald, and the Australian Financial Review. Bernasek holds a B.A. in economics from the University of Michigan and a Masters in Public Policy from Princeton.

D.T. Mongan is a lawyer based in New York specializing in finance and corporate transactions. He is the spouse of Anna Bernasek and holds a degree in chemical engineering from the University of Delaware and a law degree from the University of Pennsylvania.

Most helpful customer reviews

0 of 0 people found the following review helpful.
The Limits of Data Mining
By strategy+business
Netflix’s successful mining of user data to construct the House of Cards phenomenon is the kind of effort that would send Anna Bernasek and D.T. Mongan, the authors of "All You Can Pay: How Companies Use Our Data to Empty Our Wallets," scurrying into their doomsday bunker. So why does a book that rages against data mining — a standard marketing practice — make the best business books list?

It’s because, while the marketing industry holds up data as the holy grail of the discipline, consumers — thanks to repeated data breaches and Edward Snowden — are becoming ever more data-aware. "All You Can Pay" powerfully illustrates why so many consumers are waking up. Of the three books reviewed here, it’s certainly the most provocative, even if it’s not always right.

Bernasek, a veteran financial journalist, and Mongan, a lawyer, hold that the escalating amount of data that companies have about individual consumers is being used not just for increased customization of products, but also for increased customization of pricing. The mass market is over.

Healthy markets — such as what used to be the mass market — are relatively transparent; both sides have a good idea of what a fair price is. But the authors say the trend toward mass customization has been accompanied by an increasing asymmetry of information. Because of the data consumers incessantly (and often unwittingly) spew about their preferences and private lives on Facebook, Google, Amazon, and elsewhere, companies now know much more about consumers than consumers know about the companies. Ultimately, that means that companies know how much individual consumers can pay, and they charge accordingly.

“If you think companies won’t use the growing knowledge they have about you to extract higher prices, think again,” the authors write. “In many small and big ways, companies already take advantage of your trust. With more sophisticated data extraction and analysis, exploitation will only get easier, cheaper, and more pervasive.”

So-called dynamic pricing, the mechanism that makes umbrellas more expensive during a rainstorm and flights more expensive during the holidays, has been with us for decades. But the picture painted in "All You Can Pay" is far more insidious. Theoretically, if Amazon knew you were better off financially than your next-door neighbor, it could charge you more for a pair of Nikes. One of the book’s best passages is its analysis of college financial aid. In theory, tuition is transparent: It’s posted on every university website. But prices paid by students vary widely. The family of every student coughs up boatloads of financial information, and the college ultimately decides — in a process that is far from transparent — how much each student can pay.

While reading this book, it’s impossible not to wonder whether such price disparities will really trickle down to the aforementioned pair of Nikes or a bar of soap. At least in e-commerce, one-to-one customized pricing is technologically possible. But that doesn’t mean it will happen en masse. Some bad actors are willing to misuse data, but not everyone does so. "All You Can Pay" paints a compelling and obviously Orwellian picture of data overlords manipulating every transaction. But it goes too far in painting consumers as powerless and companies as defaulting to being evil, when given the choice.

In fact, until the very end, the book ignores the fact that consumers have more of a voice than they’ve ever had. Who hasn’t gone on a local Facebook group and asked what an appropriate price is for having a plumber unclog a drain?

Still, "All You Can Pay" is a must-read for marketers. Consumers are increasingly skittish about the use of their data. We all know there’s a quid pro quo about the Internet; we trade information about ourselves for access, content, and discounts on goods and services. A book such as "All You Can Pa"y — which aspires to be a consumer rallying cry — should serve as a reminder to marketers to continually ask themselves whether they are being responsible in how they use their customers’ data, and what the blowback will be if they’re not.

1 of 2 people found the following review helpful.
I Still Don't Care What They Know About Me -
By Loyd Eskildson
The difference between how much you would pay for something if you had to and how much you actually pay is called economic surplus. The surplus captured by consumers is known as the consumer surplus, and the profits from businesses are known as the producer surplus. The total economic surplus is the sum of both the consumer surplus and the business surplus, and always up for grabs.

The total surplus that could be captured from selling water is probably infinite because nobody can survive long without it. However, so far nobody has monopolized the market. Regardless, bottled water now comprises the third biggest category of beverages (175) consumed in 2012 America in terms of gallons, ahead of coffee (15%) and trailing soft drinks (27%). 'Flat' water (no bubbles - eg. Dasani, Aquafina) is essentially sourced from the public system. Local water departments don't spend big money marketing their product.

Market segmentation yields prices not directly tied to costs, and the number of consumers in each market shrinks - along with their marketplace power. Further, as market segmentation increases, the quality of information available to consumers drops, and the value of branding increases. As markets become more segmented, public goods become less valued - eg. more sales of generators results in less caring about the reliability of the public grid, and more pupils in private school reduce the overall concern for quality public schools.

On April 2014, Google posted the following on its website: 'Our automated systems analyze your contend (including emails) to provide you personally relevant product features, such as customized search results, tailored advertising, and spam and malware detention. This analysis occurs as the content is sent, received, and when it is stored.' Google doesn't make any promises about what it will or won't do with that information. And Google is reading email both sent from and received by a Gmail user. Google has 48,000 full-time employees, spent $8 billion on R&D in 2013, gets over half its revenues from outside the U.S., and 91% of revenues from advertising.

Google's algorithm contains 500 million variables and 2 billion terms. Google cookies track our movements even on non-Google web pages. It now has 75% of the U.S. search market and over 80% of the mobile search market in the U.S.

Data brokers gather information from voter registration, bankruptcy filings, in-store purchases, online purchases, online searches, and warranty registrations. One of the brokers has up to 3,000 items of information on virtually very U.S. consumer.

Colleges and universities use price discrimination to determine their pricing. Coupons are customer loyalty programs other means of price discrimination. (Frederick Reichheld and Earl Sasser found that loyal customers buy more and pay higher prices - their rule of thumb shows a 5% increase in customer retention increases profitability by 25%.)

Dynamic pricing, first pioneered by airlines, allows sellers to instantly change the price offered to an individual customer. Staples uses zip codes to offer different prices, Uber uses congestion/availability. (It's also why tickets are non-transferable.)

3-D printing is perhaps the most important new technology enabling mass customization. The authors overstate reality, however, contending that (segmentation) gives sellers no incentive to produce high-quality, low-priced goods and services, and suggesting that airlines make flying economy about as miserable an experience as possible so that those who can afford it will travel premium or business class.

Unfortunately, needing more pages to qualify as a book instead of just an article (little/no money) they continue - blathering about detailed terms and conditions that apply to most every online and many bricks-and-mortar purchases, and the fact that Google allows itself to share your data (aggregated and not-identifiable) with others. It then continues with material of less and less relevance.
Companies can learn practically everything there is to know about us, but we possess only limited knowledge about them.

0 of 0 people found the following review helpful.
Five Stars
By Soma
Very informative. Used it for work

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Selasa, 25 Januari 2011

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Nancy Kress, winner of multiple awards for her science fiction and fantasy, ranges through space and time in this stunning collection. Anne Boleyn is snatched from her time stream--with unexpected consequences for two worlds. A far-future spaceship brings religion to a planet that already harbors shocking natives. People genetically engineered to never need to sleep clash with those who do. A scientific expedition to the center of the galaxy discovers more than anyone bargained for. A woman finds that ''people like us'' does not mean what she thinks it does.

Praised for both her hard SF and her complex characters, Nancy Kress brings a unique viewpoint to twenty-one stories, the best of a long and varied career that has won her five Nebulas, two Hugos, a Sturgeon, and the John W. Campbell Memorial Award.

Table of Contents:

Introduction
And Wild For to Hold
Out of All Them Bright Stars
Pathways
Dancing on Air
Unto the Daughters
Laws of Survival
Someone To Watch Over Me
Flowers of Aulit Prison
Price of Oranges
By Fools Like Me
Casey's Empire
Shiva in Shadow
Grant Us This Day
Kindness of Strangers
End Game
My Mother, Dancing
Trinity
People Like Us
Evolution
Margin of Error
Beggars in Spain

  • Sales Rank: #515836 in Books
  • Published on: 2015-09-30
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.10" h x 2.00" w x 5.90" l, 2.30 pounds
  • Binding: Hardcover
  • 560 pages

From the Inside Flap
Nancy Kress, winner of multiple awards for her science fiction and fantasy, ranges through space and time in this stunning collection. Anne Boleyn is snatched from her time stream--with unexpected consequences for two worlds. A far-future spaceship brings religion to a planet that already harbors shocking natives. People genetically engineered to never need to sleep clash with those who do. A scientific expedition to the center of the galaxy discovers more than anyone bargained for. A woman finds that ''people like us'' does not mean what she thinks it does. Praised for both her hard SF and her complex characters, Nancy Kress brings a unique viewpoint to twenty-one stories, the best of a long and varied career that has won her five Nebulas, two Hugos, a Sturgeon, and the John W. Campbell Memorial Award. Table of Contents: Introduction And Wild For to Hold Out of All Them Bright Stars Pathways Dancing on Air Unto the Daughters Laws of Survival Someone To Watch Over Me Flowers of Aulit Prison Price of Oranges By Fools Like Me Casey's Empire Shiva in Shadow Grant Us This Day Kindness of Strangers End Game My Mother, Dancing Trinity People Like Us Evolution Margin of Error Beggars in Spain

Most helpful customer reviews

2 of 2 people found the following review helpful.
Questions and intrigue
By Angela Treat Lyon
I love how Nancy Kress writes. I'm often compelled to write down a phrase here and there that I like so I can refer to it later. She always writes about compelling topics woven within her very human stories - never moralistic or pedantic; always questioning. And I like how she might leave a story feeling - at first - like there's more to write, but the question has been answered, so there's no need to write more. Intriguing.

2 of 2 people found the following review helpful.
Really is the best!
By Elin Wyn
It's Nancy Kress! Stories she's selected from across her career. A number of the stories I read, and realized that I remembered the plot after years - just hadn't realized so many were by her. A real master of the craft.

2 of 2 people found the following review helpful.
An Awesome Read
By HAL
I enjoyed reading this book. The author is very clever and knows how to stimulate the reader's imagination. I look forward to reading more offerings from this author..

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Senin, 17 Januari 2011

[Y548.Ebook] Download The Minds of Billy Milligan, by Daniel Keyes

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The Minds of Billy Milligan, by Daniel Keyes

A portrait of a tortured young man, arrested for a series of kidnappings and rapes, explores the world of a multiple personality, whose traumatic childhood shattered his mind into twenty-four distinct personalities.

  • Sales Rank: #28596 in Books
  • Brand: Brand: Bantam
  • Published on: 1994-01-01
  • Released on: 1994-01-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 6.90" h x 1.25" w x 4.20" l, .48 pounds
  • Binding: Mass Market Paperback
  • 448 pages
Features
  • Used Book in Good Condition

Most helpful customer reviews

2 of 2 people found the following review helpful.
Another book I read and wanted my own copy
By Amazon Customer
This book is well written and at times situations described are funny. Some parts amaze. It is somewhat educating on MPD/DID as well. I have read a lot of MPD/DID books and literature. I have seen some films and gone to professional lectures. This is one of my favorite books on the subject. I would say it is among the top 5.

This story had a sad ending. The system failed Billy Milligan. He was getting some help, then bad decisions were made and he was sent to an environment that failed him. After this book I learned more about this client online. He has lived free since...but still has brushes with the law. His life has improved but he still has attitude issues and also he thinks he is a expert on MPD/DID. He also thinks MPD/DID is extremely rare and thinks he can judge all other cases to judge if they are real or not. I feel he is misinformed. MPD/DID is not rare. I have been to professional lectures on this and I've met several other MPD/DID clients. There is no mistaking that they are MPD/DID. Billy Milligan isn't completely successful living freely in society. He has written another book since, but it was published in Japan and not available in the USA... nor is it in English. He enjoys being a celebrity of sorts, but also likes to live privately. I know he had some bad experiences with his therapy and has trust issues...but he can still benefit from more that can allow him to stay unmerged but heal from the bitterness he still holds and he can learn to cope and learn to trust again.

2 of 2 people found the following review helpful.
A Highly Engaging Account of a Victim of Multiple Personalities
By Joseph A. Schrock
I would not rave over this book; however, given my strong interest in multiple personalities, as well as my interest in human psychopathology, I found "The Minds of Billy Milligan" to be a highly engaging work to read. It was written by a fairly noted novelist, and he knows how to write a story that is fascinating to the reader.

This book is about a real-life case of multiple personalities, but the author undoubtedly included much in the way of additions to what actually happened, as well as suppositions about what respective personalities knew or were thinking.

Overall, I regard this book as the best one I've ever read on multiple personality disorders. I was a bit disappointed with a less-than-positive outcome of the story, since Milligan never was found capable of functioning successfully outside of a prison or a mental institution, once he'd been apprehended for crimes he committed. Since Milligan had been a very grave victim of child abuse, including rape by a foster parent, I'd hoped that he would be able to survive and overcome the horrific psychological damage inflicted upon him. However, at the time the book was completed, he was still stuck in a maximum-security mental institution for the criminally insane. Milligan was undoubtedly brilliant, and did very impressive artistic creations. However, he never managed to surmount the obstacles to an integrated and rewarding life outside an institution - at least, not at the time of the completion of the book.

For any person interested in a story of adventure by a brilliant mental patient - whether fictional or non-fictional - this real-life story of Billy Milligan should be a worthwhile read.

1 of 1 people found the following review helpful.
it wasn't easy to find a copy
By Anne Hoffert
I tead this book in high school & told a friend about it. She was very intrigued - she had never heard about ythe 'male Synil'. Since it was written 35 years ago, it wasn't easy to find a copy. With free 2 Day Prime shipping this was the best price by far. I teceived a brand new copy in a short amount of time.

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Sabtu, 15 Januari 2011

[J949.Ebook] PDF Download Evolution: the Whole Story, by Steve Parker, Dr. Alice Roberts

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Evolution: the Whole Story, by Steve Parker, Dr. Alice Roberts

Evolution: The Whole Story contains everything you need to know about the development and survival of life on Earth. Each chapter of this accessible and lavishly illustrated book takes a major living group and presents thematic essays discussing the evolution of particular subgroups as they appeared on Earth with reference to detailed comparative anatomy, evolutionary legacies, and the breakthrough theories of eminent scientists. Accompanying the essays are amazing photographic features that investigate the characteristics of individual organisms in detail: in some, remarkable fossils, assembled skeletons, and lifelike reconstructions are presented and analyzed; while in others, living species are depicted and compared in detail to their direct ancestors, creatures that may have lived millions of years ago.

  • Sales Rank: #1846157 in Books
  • Published on: 2015-08-31
  • Original language: English
  • Dimensions: 7.32" h x 1.81" w x 9.96" l, .84 pounds
  • Binding: Paperback
  • 576 pages

Review
(starred review) This accessible volume takes a pictorial look at all aspects of evolution, organizing the progression of species chronologically by group ("Earliest Life," "Plants," "Invertebrates," "Fish and Amphibians," "Reptiles," "Birds," and "Mammals"). Each section contains a narrative essay and historical time line of key events. The individual snapshot entries both show and describe the characteristics of individual organisms (such as Dunkleosteus, a four-ton, vampire-fanged fish) and how they are ancestors of or relatives to modern species. Each entry is a two-page spread, filled with color illustrations and photographs--more than 1,000 illustrations in all. There is also coverage of noted scientists as well as important places worldwide. In addition, numerous sidebars further elucidate topics of particular interest. The coverage here is exhaustive, but the writing is easy to follow, and the short-entry format makes for a very readable book. This is an important work and is
highly recommended for all types of libraries, where it will serve both general readers and students. (Rebecca Vnuk Booklist 2015-12-01)

(starred review) This book is a gorgeously illustrated and utterly fascinating history of the planet Earth and the millions of life forms that have called it home. Parker, a prolific science writer, synthesizes the most up-to-date knowledge of evolutionary science for educated general readers in this accessible, chronological guide. Evolution encompasses "the changes undergone by living things through time," and it is therefore the story of our world. Parker divides the book into seven chapters that cover eons, during which life very gradually evolved from primordial microbes into invertebrate creatures, plants, fish and amphibians, reptiles, birds, and mammals. Every single page contains full-colour images of fossils and living animals, as well as superb artistic renderings of long-extinct creatures great and small. Parker provides vital information on each species--sea floor--crawling trilobites, flesh-tearing terrestrial dinosaurs, ape-like early human ancestors, and
more--including scientific names, life cycles, habitats, taxonomic groups, and fossil records. Modestly priced for such a richly detailed hardcover, this book is the essential story of life on earth, and it belongs on the shelf of everyone who is interested in that story. (Publisher's Weekly 2015-10-01)

Editor Parker has assembled the work of 20 contributing scientists in "Evolution," an approachable and interesting 576 page study of life on Earth, now and then. Diagrams, photos, charts and text all add up to a fascinating study. (William Hageman Chicago Tribune 2016-01-28)

Monoplacophorans are not particularly showy, but they are part of Earth's evolutionary story. As might be expected in this colorful, well-laid out, methodical presentation of the history of life on this planet, monoplacophorans are there--even if one has never heard of them--along with Tiktaalik, spirobranchus, and of course, trilobites, dinosaurs, and people. This book gives readers a profound sense of time, a sense of awe at the great variety of life that has lived and is living on Earth, and an encyclopedic view of evolution that is unequalled. By replicating portions of the photographs as areas of special interest mentioned in the text and using regularly occurring, way-finding icons and inserts, the authors have created a sense of animation and of "being there" while the story is told. With 1,288 carefully selected photographs and illustrations, 123 time lines and phylogenies, a 94-entry glossary, an index of more then 1,600 entries, and 11 contributing authors, this book earns
its subtitle "the whole story." Highly recommended. All library collections. (G. C. Stevens Choice 2016-03-01)

Editors' Top 75 Community College Resources, Science and Technology (Choice 2016-03-01)

About the Author

Steve Parker gained a BSc Honors First Class in Zoology and is a Senior Scientific Fellow of the Zoological Society of London. His passion for animals, plants, and life sciences such as ecology and ethology is reflected in the more than 300 books that he has written, contributed to, or acted as consultant for. They include The Encyclopedia of Sharks and as co-author Planet Ape, both published by Firefly Books.

Alice Roberts is a clinical anatomist and Professor of Public Engagement in Science at the University of Birmingham. She has presented several BBC science series including The Incredible Human Journey, Origins of Us, Prehistoric Autopsy and Ice Age Giants. She writes a regular science column for The Observer, and has authored five popular science books.

Excerpt. © Reprinted by permission. All rights reserved.

Foreword

In 1860, a debate took place in the Oxford University Museum of Natural History. The hall where this debate took place still exists, although it's now divided by a mezzanine floor into an upper "Huxley Room," and a lower "Wilberforce Room." The names of the rooms enshrine the main protagonists of that debate.

The debate followed a lecture by an American academic on the subject of evolution, and soon burgeoned into a full-blown confrontation between science and religion. The Bishop of Oxford, Samuel Wilberforce, laid into the new theory of evolution through natural selection, expressing his doubts that species could change over time. Among the scientists in the room was Thomas Henry Huxley, who would become known as "Darwin's Bulldog." Wilberforce went on to challenge Huxley: on which side of his family did he claim descent from a monkey -- on his grandmother's side or his grandfather's?

There are different accounts of precisely how Huxley responded to Wilberforce's sarcastic enquiry. Here's Huxley's own recollection of his reply:

"If then, said I, the question is put to me would I rather have a miserable ape for a grandfather or a man highly endowed by nature and possessed of great means of influence and yet who employs these faculties and that influence for the mere purpose of introducing ridicule into a grave scientific discussion, I unhesitatingly affirm my preference for the ape."

One commentator remembered perhaps what Huxley wished he'd said -- muttering first "The Lord hath delivered him into my hands," before delivering this decisive blow: "I would rather be the offspring of two apes than be a man and afraid to face the truth."

Whatever was actually said, Huxley's contribution to the debate has become legendary. I think that this is partly down to one of the enduring anxieties that evolution seems to provoke. We humans have always been keen to place ourselves on a pedestal, to emphasize the gulf between us and the rest of life on the planet. The concept of humans as a special creation, made by an intelligent designer, stands in direct opposition to the idea that we are a product of unthinking natural selection: that we have evolved, like every other species on the planet. The acceptance of the fact of evolution involves the acknowledgement that humans are animals. Huxley's open recognition of his humble pedigree showed that he was willing to accept this scientific truth -- even if it meant that he had to knock himself, and the rest of humanity, off a pedestal.

While humans are undoubtedly unusual animals, and unusual apes, it really is impossible to adhere to the idea of special creation if you look at the evidence around you. Our bodies and our genes are uncannily like those of other mammals, especially primates. And we now have a great fossil record of the ancestors of humans.

Five weeks before the famous debate in Oxford, Wilberforce had written a fairly damning review of Darwin's On the Origin of Species. He wrote about the lack of any fossil evidence to show one species gradually changing into another. To some extent, he was right. The fossil record in the mid-nineteenth century was patchy at best. Of course, there are still gaps -- it is, after all, very rare for a dead organism to become fossilized. But a huge wealth of fossil evidence has come to light since Darwin's time. For example, we now have good evidence of the transition from aquatic to terrestrial existence in early amphibians; of the ancestral whales who would eventually lose their hind legs entirely; of feathered dinosaurs who were ancestral to birds; and of hominins -- a whole family of apes who walked upright on two legs, including Homo sapiens.

These hominin fossils also show that human-ness didn't just suddenly appear. Features that we consider to be definitively, even uniquely, human, arrived in a piecemeal fashion, over vast expanses of time. And actually, it's only with hindsight that we can say that these features accumulated to a point where we can say "this is a human."

In fact, you can take any species you want and trace its evolutionary history in a similar way. And you find the same thing: a piecemeal accumulation of features until we end up with a species we're familiar with today. Tracing evolutionary histories like this also takes us back to common ancestors with other species, and indeed with whole groups of species, until we can reconstruct the huge, branching tree of life on the planet. Evolution, then, explains not just the appearance of individual species, including our own, but the entire diversity of life on Earth.

Evolution proceeds gradually, both in terms of genetic changes, and in the outward appearance of animals. But -- admittedly only with the benefit of hindsight -- it is possible to identify key points in evolutionary history which had huge implications for the way organisms continued to evolve. Such key moments include the appearance of the first eukaryotic cells, paving the way for the evolution of complex organisms; the evolution of animals which can survive out of water; and the appearance of flowering plants, together with the insects which evolved to pollinate them. In these pages, you can focus in on the characteristics of individual plants and animals -- but you can also pull back, to look at the wider picture, to place those species in context. There's a useful timeline guide to key events popping up just when you need it.

This book sets out to present the beautiful and awe-inspiring range of biodiversity, past and present. It's a fantastic guide to life on this planet, starting with the earliest hints of living creatures preserved in rocks, then looking at plants, and at major groups of animals. In this way, we learn about not only the adaptations we see in living species, but also how those adaptations arose. And we discover how each species -- including our own -- is connected with others: with past ancestors and living cousins. We're all tiny twigs on the great Tree of Life.

Alice Roberts
Anatomist and Physical Anthropologist, Writer, and Broadcaster
Bristol, UK

Most helpful customer reviews

9 of 11 people found the following review helpful.
A superbly written, beautifully illustrated overview of the history of life on Earth
By Michael Birman
As someone who did his graduate work in molecular biology and genetics, it still amazes me that more than a century and a half after Charles Darwin published his epochal Origin of Species, the foundation stone of scientific biology known as Evolution remains controversial in some quarters. Misinformation and sheer nonsense about what Darwin actually wrote in his great study of natural history is still routinely repeated so books like Evolution: The Whole Story have never been more timely or necessary. Evolution is a scientific fact as much as gravitation and electromagnetism are. Unfortunately, Evolution has profound religious implications, as Darwin well knew (he hesitated publishing his theory for many years, anticipating the resulting firestorm of controversy).

What distinguishes this absolutely superb overview of Evolution, the nature of the fossil record and the adaptive radiation of species through deep time, is the encyclopedic discussion in the text, which is carefully and skillfully coupled with beautiful and instructive illustrations. The text is extremely well-written and a model of clarity. The authors select each representative species for discussion based on evidence in the fossil record. Fossils, which are either free-standing or on site, are illustrated with photographs or drawings. The illustrations are beautifully executed and serve to create visual evidence for Evolution which helps to clarify and validate the text.

Every significant species that is important in an evolutionary sense is given a two page spread. The progression of species are organized chronologically by group, starting from the very earliest and barest hints of life, to plants, invertebrates, fish and amphibians, reptiles, birds and mammals. Cladograms are especially important for illustrating relationships between each of the animal groups and their members and several are included in this book. Their function is to help crystallize the data contained in the fossil record and confirm its evolutionary significance. Geological charts and photographs serve to combine biology with geology in illustrating the powerful effect that the tectonic motion of the continents has had on the evolution of species over geological time periods. There are multiple timelines that plot evolutionary events as well as the most important relevant scientific discoveries.

There are more than 1000 images in all and they make this book a feast for the eyes. One criticism that others have mentioned is the relatively small sized type font used. I did not find the book difficult to read (and my vision is quite bad) but the type could have been larger. Of course, larger type would come at the significant expense of sacrificing reader comfort and ease of manipulation, The book is already textbook sized and slightly on the heavy side. I think that given the book's large amount of text, the editors did not want to extend its already hefty 600 pages, a decision I agree with. This is one of the finest discussions of Evolution for a lay audience I've ever come across. I wish I had such a superb discussion of the history of life on Earth available when I was studying biology years ago. If you're interested in this fascinating subject, Evolution: The Whole Story will serve to enlighten you as well as whet your appetite to learn even more. Most highly recommended.

8 of 10 people found the following review helpful.
Every home should have this beautifully illustrated and enlightening book of essential knowledge
By AngeliqueA
Now that I'm retired, I've returned to my first love which is studying science. This book is an immense asset in that endeavor. Remembering the names of geological time periods, and the flora and fauna that lived during them has been challenging. Now I have visual images to help me order the information I am taking in through other sources. Not to mention the fact that this book in itself presents enough information to satisfy me for many months of study. And to remain a valued reference for years to come.

The quality in EVERY respect is absolutely the best. The photographs and drawings are excellent, the layout is logical and easy to follow, the text is always relevant and illuminating. There is sufficient information about the scientists who made the discoveries, the controversies that existed during their time, and the resolution of theoretical conflicts to give the student a feel for the progress of knowledge without overburdening the narrative. There are recurring themes that help hold together the stories. There is so much factual information about the stunning numbers of life forms and so many awe-inspiring photographs and drawings of the life forms themselves that my understanding of evolution is greatly enhanced.

I think this would be a great book to get for any student of evolution. In fact, it would make an excellent reference book for a family to keep beside the dictionary. As to the size of the text, it presented no problem for me. I am 67 years old, with all the vision impairments that come with age. I found that the relatively small type font did not require any increase in my reading glass prescription. For my own purposes, the slightly more compact book that resulted is much preferable to a "coffee table book" which would have been unnecessarily large. This way, I am able to use "Evolution: The Whole Story" as a supplemental text and visual aid as I read from other, denser, text-heavy works.

I highly recommend this excellent volume to all individuals and families. It should become a much loved reference book in many homes!

1 of 1 people found the following review helpful.
A solid contribution to popular knowledge about the science of evolution.
By Steve R
This is an excellent reference work, especially for students and interested adults. The subtitle "the whole story" is of course somewhat overstated, because no one work can encompass the entirety of evolutionary theory, especially as the theory itself is not, like all of science, static. New discoveries are made, tweaks and revisions are proposed, etc. As the authors themselves state, "The scientific study of evolution is ever changing, like its subject" (p.19).

"The whole story" is also something of a misnomer, as this is not a narrative but something more like a catalog. Each section (there are seven) contains roughly 2-4 page descriptions of representative species along the evolutionary timeline (e.g., Psittacosaurus, Stegoceras, Triceratops, etc.).

The seven sections are as follows:
1. Earliest Life
2. Plants
3. Invertebrates
4. Fish and Amphibians
5. Reptiles
6. Birds
7. Mammals

It is a beautiful book, well designed. Full of color photographs, illustrations, timelines, figures, etc. Printed on thick glossy paper and hardbound, it will not only survive heavy use but look good on your desk or shelf.

A solid contribution to popular knowledge about the science of evolution.

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